Coffee Coalition

Coffee Coalition is a fictitious fair-trade, organic coffee brand which brings attention to the effects of deforestation, habitat destruction, and reductions to biodiversity. There are coffees from major coffee producing areas of the world with each bag focusing on a primate indigenous to that location. The unique designs tell the story of their highlighted primate, their International Union for Conservation of Nature (IUCN) Red List status, what can be done to help reduce deforestation, and how Coffee Coalition is trying to help.