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The Farmer & The Fjord

Project Type:

Branding Design

Year:

2022

The Farmer & The Fjord is a modern Norwegian fusion restaurant focusing on sustainability, which is accomplished through farm to table dining. Their goal is to create a simple but refined dining experience. The restaurant's branding includes an animated and static logo, menu, business cards, restaurant signage, packaging, social media campaigns, and promotional materials. The restaurant is fictitious in nature and was an exploration into creating a full branding package for a company.

The Farmer and The Fjord Animated Logo

The logo for The Farmer and The Fjord connects the land to the fjord. The Fehu rune (wealth/cattle/sheep) grows from the bottom. There are glimpses of gold and blue to symbolise grain and water.

Menu front and back

The seasonal menu for the restaurant. It features sustainable, local ingredients.

A collection of five coasters laying on a wooden table

Five unique coaster designs

Restaurant goers can enjoy the bar.

The front and back of a business card. The front reads, "The Farmer and the Fjord"

Front and back business card designs

The business card includes contact information for the establishment.

Take home packaging

Take away, also know as to-go packaging, helps reduce food waste.

Aluminum mugs

A desk calendar of featuring images from Norway

Promotional calendar

The promotional calendar features striking images of the Norwegian landscape

The Farmer and The Fjord Restaurant Front

The entrance of the restaurant. Unassuming and rustic

Example Instagram Post

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